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Since its launch in 2005, YouTube has changed the way we watch videos and create influential content online. With an audience the size of a quarter of the world’s population, this global phenomenon has over 1.8 billion active users logging in each month to watch videos. If each individual person held an account- that would be a quarter of 7.6 billion people on the planet last year using the platform.
Last year, in an average month 8 out of 10 people aged 18-49 years-old watch YouTube. The free streaming networks popularity has stemmed from the fact that we live in a multi-platform and a multi-screen world, where we want to consume our content wherever we are rather than having to pay for T.V which is only restricted to our homes.
Rather than reaching for the T.V remotes, more and more people are reaching for their phones and that is what makes YouTube so popular in the digital era. The fact that it is accessible anywhere and anyhow. YouTube covers over 95% of the world’s population and you can use the streaming site in 76 different languages.
From vlogs to music videos to gamer channels and branding, YouTube is the second most consumed site in the wold, behind google, and it shows no sign of slowing down.
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